Post by account_disabled on Dec 20, 2023 4:28:24 GMT
Are you investing in Google Ads? Have you thought about how much money you waste on ads that don't bring the expected results? This is a common problem for many entrepreneurs. How to stop wasting money in Google Ads and what to do to increase the effectiveness of your ads and the return on investment in advertising on Google? Check out our strategies that will help you optimize your Google Ads spending and end the process of burning your budget.1. Organize your Google Ads account It may seem unlikely, but your account structure is one of the first elements that can influence you to waste money in Google Ads. Many ad accounts are either poorly structured or have no structure at all, making it difficult to track Google Ads performance metrics, identify issues, and manage campaigns. How to build an effective account structure in Google Ads to save money? Divide campaigns into thematic groups that reflect the structure of your website. Give your campaigns, ad groups and ads clear, descriptive names. Organize your keywords by topic, then adjust your CPC and ad bids.
Start by creating topic-level campaigns that represent your main WhatsApp Number List product or service categories. Within each campaign, create ad groups that focus on more specific topics. Each ad group should focus on a set of related keywords. Within each ad group, add a consistent set of keywords. Make sure your keywords are accurately matched to your ads and landing page content. Create several different text ads for each ad group. Check out 9 ways to optimize your Google Ads account Correct Google Ads account structure, source: Google Support 2. Target your ads by location There's no point in advertising your services to audiences you can't serve - it's not only wasted money in Google Ads, but also frustrated users who can't use the service. You can avoid this problem by choosing location targeting, which allows you to include your top-performing areas and exclude those that don't convert from your campaign.
How to use location targeting in Google Ads? Identify the geographic areas where your offering is most valuable or needed. This could be an area of a city, postal code, region, country or a location close to your business. In the "Geographic Settings" tab of the campaign, select "Selected Locations" or "Target Locations". There, enter the selected regions, cities, postal codes. If you offer products or services in a specific area, use keywords related to the location. Add phrases that indicate a local character, e.g. "Bicycle repair Warsaw" or "Pizzeria Kraków. Add location extensions to show your business address and directions in your ad. Adjust the ad display schedule to your company's opening hours. Avoid displaying ads during hours when your company is closed - then you can run the ad with a contact form instead of a phone number. Add negative locations to exclude areas where you don't want your ads to show.
Start by creating topic-level campaigns that represent your main WhatsApp Number List product or service categories. Within each campaign, create ad groups that focus on more specific topics. Each ad group should focus on a set of related keywords. Within each ad group, add a consistent set of keywords. Make sure your keywords are accurately matched to your ads and landing page content. Create several different text ads for each ad group. Check out 9 ways to optimize your Google Ads account Correct Google Ads account structure, source: Google Support 2. Target your ads by location There's no point in advertising your services to audiences you can't serve - it's not only wasted money in Google Ads, but also frustrated users who can't use the service. You can avoid this problem by choosing location targeting, which allows you to include your top-performing areas and exclude those that don't convert from your campaign.
How to use location targeting in Google Ads? Identify the geographic areas where your offering is most valuable or needed. This could be an area of a city, postal code, region, country or a location close to your business. In the "Geographic Settings" tab of the campaign, select "Selected Locations" or "Target Locations". There, enter the selected regions, cities, postal codes. If you offer products or services in a specific area, use keywords related to the location. Add phrases that indicate a local character, e.g. "Bicycle repair Warsaw" or "Pizzeria Kraków. Add location extensions to show your business address and directions in your ad. Adjust the ad display schedule to your company's opening hours. Avoid displaying ads during hours when your company is closed - then you can run the ad with a contact form instead of a phone number. Add negative locations to exclude areas where you don't want your ads to show.