Post by account_disabled on Jan 23, 2024 6:54:06 GMT
The main resource - time - is not enough now . EVA has a wide audience. How to work with such a huge flow of clients? What tools do you use for segmentation and tracking? EVA has a loyalty program with over 7 million active users. It is no longer possible to influence everyone with one message, so focusing on individual categories is required. To do this, we use various types of segmentation and clustering, in particular, we work with the client’s portrait:
The number of people in the segment, their behavior Buy Bulk SMS Service during the life scenario. We study and record all changes, integrate them into ongoing work: format and communication channels, proposals and future activities. It’s cool when a brand knows how to interact with each client in a quality manner. For us, one segment means one client. This allows for high-quality and effective interaction in different role models. It may sound like a dream, but we are gradually moving towards it.
If we talk about implementation from the technical side, here we use a CRM system in the cloud (SaaS). Ganna Grishina, CMO EVA in an interview with Webpromo Is there a need for EVA to work on brand awareness today? No, EVA has 100% recognition. We ask ourselves the question, what kind of recognition is this? Who is EVA for a client - girlfriend, partner, advisor? We work to integrate the brand into a person’s life in the role in which he needs it. Tell us about your projects. Which of them have lost their relevance, and which ones still work?
The number of people in the segment, their behavior Buy Bulk SMS Service during the life scenario. We study and record all changes, integrate them into ongoing work: format and communication channels, proposals and future activities. It’s cool when a brand knows how to interact with each client in a quality manner. For us, one segment means one client. This allows for high-quality and effective interaction in different role models. It may sound like a dream, but we are gradually moving towards it.
If we talk about implementation from the technical side, here we use a CRM system in the cloud (SaaS). Ganna Grishina, CMO EVA in an interview with Webpromo Is there a need for EVA to work on brand awareness today? No, EVA has 100% recognition. We ask ourselves the question, what kind of recognition is this? Who is EVA for a client - girlfriend, partner, advisor? We work to integrate the brand into a person’s life in the role in which he needs it. Tell us about your projects. Which of them have lost their relevance, and which ones still work?