Post by RAHIM113 on Jan 29, 2024 4:55:33 GMT
Advertising Is Dying Inbound Marketing Has Managed to Position Itself as One of the Main Marketing Trends Around the World. but Why Has It Stood Out So Much from Other Marketing Trends? Inbound-Marketing-Revolution-2018 Mainly I Find One Answer. for Many Years, People Around the World Have Been Increasingly Saturated with Communication and Advertising. Imagine This: 9 Out of 10 Consumers Declare Themselves Against Advertising. and Not Only That, Some Media Estimates That We Receive Between 3,000 and 5,000 Advertising Impacts Daily, of Which Only 3% Are Remembered by an Average Consumer. Yes, Only 3%! This Means That If Your Brand Is Doing Outbound Advertising It Is Probably Throwing Money Away.
Be Careful, I Am Generalizing, I Understand That There Are WhatsApp Number Database Cases Where the Previous Comment Does Not Apply. Something Important to Detail Is That It Is Generally Believed That Only Traditional Advertising Is in Crisis (Television, Written Press, Magazines, Radio, Etc.). However, This Is a Very Wrong View; Digital Advertising Is Also in Crisis. Do You Know Anyone Who Finds Value in All the Mass Emails (Spam) That We Receive Every Day? Do You Know Anyone Who Enjoys Pop-Ups with Advertising on Internet Pages or Blogs? Me Neither. Other Important Data: According to the Iab , the Use of Adblockers Grew 30% Globally in 2016. This Means That 615 Million Devices Are Using It, and That Number Will Grow Much More in 2018.
for People Who Are Not Familiar with Adblockers, They Are Basically Extensions of the Main Browsers (Chrome, Firefox, Etc.) That Allow You to Block Almost All Advertising. Can You Imagine the Impact Worldwide? Some Marketing Professionals Call It the “End of Digital Advertising.” I Think They Are Exaggerating, However, It Is a Very Important Trend to Consider for the Coming Years. in Short, the Outlook for Brands or Companies That Want to Promote Themselves Is Bleak. Nobody Wants to Receive Advertising and Mechanisms Are Being Created to Block It. Inbound Marketing as an Answer Due to This Situation, Inbound Marketing Was Born in 2007 as a Response to This Problem.