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Post by jferdousy427 on Feb 20, 2024 7:13:22 GMT
Landing Page Mistakes messaging for conversion funnel Content for each area of the visitor funnel. Mistake 3 – No Incentive for the First Time Visitor If you look at your landing page analytics from any ad or campaign (PPC, SEO, Banner, Display Radio etc etc), statistically you will see that most of your traffic is First Time Visitors (usually around 70% – 80%). Login to your analytics and take a look for yourself. Landing Page Mistakes - Frist Time Visitor vs Buyer Incentive For Lead Gen The mistake here is simply not providing an incentive to the First Time Visitor. Offer them . Lead them to a form that allows them have their questions answered by an Brazil Phone Number expert today. Don’t just say “Contact Us” – that is too generic. Instead consider “Speak with a Expert today. FREE – No Risk – No Obligation” For Ecommerce – this is easy to remedy Offer a coupon code or discount code. For example, “First time Buyers get 10% off this product today from this page”. Will this coupon or incentive get used more than once? Yes – most likely. Will this get shared? Yes – most likely. Is an increase in sales no matter how they come okay with most companies? Yes – almost always. Mistake 4 – Not Testing This mistake gets brought up more and more – but is often oversimplified. If people don’t know how to test, then they don’t test and as a result of not testing, they are missing a huge opportunity. Testing can get as hard and complex as you like. It’s often a good idea to get in touch with a conversion or landing page expert when you want to test multiple variables, certain conversions, etc.
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