Post by samueldavidd109 on Feb 20, 2024 8:19:51 GMT
We live surrounded by videos, images and messages that try to persuade us to buy what they advertise: it is advertising. Normally we don't pay attention, we let life continue as if nothing had happened and we simply 'slide', until something comes along that - miracle! - makes us lift our heads from whatever we are doing. Launching a marketing campaign that attracts attention and attracts the public's interest is the main objective of brands. Advertising agencies have been designing campaigns that invite us to dream, reflect or get excited for decades; campaigns that motivate us; campaigns that go beyond the product they advertise and that stay in our heads. How many advertisements do you have stuck in your mind without even remembering what they advertised? There are advertisements that manage to devastate and become, over the years, part of the collective culture and our own album of memories.
The magic bullet theory Why are there marketing campaigns that catch us more than others? How does advertising get into our minds? One of the possible answers to these questions is the magic bullet theory, also Denmark Telegram Number Data known as the hypodermic needle theory . This postulate was developed in the United States between the years 1920 and 1930 and its objective was to evaluate the effect produced by the media in a mass society. The magic bullet theory asserts that the audience or potential consumers receive the messages broadcast by the media as they come out of the oven. In the same way as a hypodermic needle, it was proposed that these 'inject' ways of thinking or acting into the public. Today this theory is considered obsolete. It is currently advocated that the interpretation of messages depends largely on consumer perception, which in turn is altered by cultural and economic factors, among others. What does all this mean? Simply put, not all of us interpret advertising in the same way. Nike, patriotic boycott or support for freedoms? A good example is the recent campaign by the sports brand Nike that reopened the debate on racism in the United States.
This advertisement stars American football player Colin Kaepernick, who was the target of criticism - even from Donald Trump himself - in 2016 for not standing up while the national anthem was playing. A close-up of the player's eyes appears in the campaign along with the phrase 'Believe in something.' Even if it means sacrificing everything.' Of course, each one interpreted this supposed provocation from their own perspective. On the one hand, Twitter became a space for protest with citizens recording themselves setting fire to brand products in the name of American patriotism and calling for a boycott against Nike. On the other hand, there was also another side that positioned itself in favor of the brand, Kaepernick's gesture and the freedom that citizens have to be loyal to their principles. It seems evident that advertising messages do not always work like a hypodermic needle and that the way we perceive, receive and interpret them depends on the context. Other viral campaigns Of course, Nike's has not been the only campaign that has managed to connect - for better or worse - with the masses in recent times.
The magic bullet theory Why are there marketing campaigns that catch us more than others? How does advertising get into our minds? One of the possible answers to these questions is the magic bullet theory, also Denmark Telegram Number Data known as the hypodermic needle theory . This postulate was developed in the United States between the years 1920 and 1930 and its objective was to evaluate the effect produced by the media in a mass society. The magic bullet theory asserts that the audience or potential consumers receive the messages broadcast by the media as they come out of the oven. In the same way as a hypodermic needle, it was proposed that these 'inject' ways of thinking or acting into the public. Today this theory is considered obsolete. It is currently advocated that the interpretation of messages depends largely on consumer perception, which in turn is altered by cultural and economic factors, among others. What does all this mean? Simply put, not all of us interpret advertising in the same way. Nike, patriotic boycott or support for freedoms? A good example is the recent campaign by the sports brand Nike that reopened the debate on racism in the United States.
This advertisement stars American football player Colin Kaepernick, who was the target of criticism - even from Donald Trump himself - in 2016 for not standing up while the national anthem was playing. A close-up of the player's eyes appears in the campaign along with the phrase 'Believe in something.' Even if it means sacrificing everything.' Of course, each one interpreted this supposed provocation from their own perspective. On the one hand, Twitter became a space for protest with citizens recording themselves setting fire to brand products in the name of American patriotism and calling for a boycott against Nike. On the other hand, there was also another side that positioned itself in favor of the brand, Kaepernick's gesture and the freedom that citizens have to be loyal to their principles. It seems evident that advertising messages do not always work like a hypodermic needle and that the way we perceive, receive and interpret them depends on the context. Other viral campaigns Of course, Nike's has not been the only campaign that has managed to connect - for better or worse - with the masses in recent times.