Post by sakibkhan48 on Feb 24, 2024 10:04:10 GMT
Can words guide the user towards completing an action? Certainly, but they must be chosen carefully to facilitate pleasant navigation. With UX Writing it can be done! USER EXPERIENCE: always take care of the user Let's start by taking a step back. What is the acronym UX that we see so much online? Simple, it stands for User Experience . That branch of design that deals with creating pleasant and interesting navigation for the user within a website. In fact, the user must feel at ease and easily find the information he is looking for. In this way he will be encouraged to return to that site again, mindful of the engaging experience he was subjected to. Cheerz, an example of winning UX Writing In support of the designer, there is a very important figure who deals with the creation of the so-called microcopy , i.e. the entire textual part of a website designed specifically to direct the user towards completing the action. This figure is called UX Writer, and is fundamental in a web development team. Think of the empty cart page on e-commerce. How many times do we find ourselves faced with a nice caption that led us with pleasure to click the purchase button to fill a sad and desolate cart? A brilliant example of UX Writing is that of the Cheerz brand , famous for printing polaroid-style photos online. On the app the empty cart shows this microtext: “Your cart is taking a nap… Do you want to wake it up? Click the button below!” In the button we find written: “Good morning” Ux Writing in the Cheerz cart The Cheerz Cart.
Another example of the Cheerz microcopy Another example of Europe Cell Phone Number List winning microcopy. By clicking it we land directly on the product selection page. In this case therefore, the UX Designer studied an empty cart interface with a text box and a button linked to a section of the site. The UX Writer then found the most captivating words to get the user to click the button to begin their purchasing experience. The mission of the UX Writer (spoiler alert: it is not the same as the Copywriter). Microcopy is not limited only to entertainment: it has the important task of "filling" the layout of the site with words capable of explaining to the user everything there is to know to navigate within it. It then gives a name to the Call to Action , menu labels, meta descriptions and title tags – keywords for any self-respecting SEO expert. But not only that, it also customizes the error pages to make a possible platform bug a little less annoying. It also takes care of creating descriptive texts for each section or product, carefully studied from an SEO perspective to encourage good organic indexing of the site on search engines.
The UX Writer might apparently seem like a Copywriter , but this is not the case. The first is in fact a product-oriented figure , who uses simple words and short texts to guide the user-consumer in navigation. Work closely with programmers and designers to create user-friendly websites . Sometimes he writes the texts before programming, to develop the body of the interface starting from the words. The Copywriter, on the other hand, is a sales-oriented figure . He works closely with marketers, which is why his main mission is to find the right words to sell. He doesn't explain things, he tells stories. Bewitching stories, which enchant users and attract them to a landing page or directly to a website. He searches for persuasive words, chooses his tone of voice based on the target. All to create traffic and then convert it into sales. Both figures are extremely creative: in the drafting of microtexts a more technical approach is preferred, while in the creation of copy for social content you can give more vent to your imagination, without losing sight of the marketing objectives. User Experience The pleasure of being online. 5 useful tips for flawless microcopy Here are some useful tips for approaching UX Writing in the best way. 1. Simple words and short sentences
Another example of the Cheerz microcopy Another example of Europe Cell Phone Number List winning microcopy. By clicking it we land directly on the product selection page. In this case therefore, the UX Designer studied an empty cart interface with a text box and a button linked to a section of the site. The UX Writer then found the most captivating words to get the user to click the button to begin their purchasing experience. The mission of the UX Writer (spoiler alert: it is not the same as the Copywriter). Microcopy is not limited only to entertainment: it has the important task of "filling" the layout of the site with words capable of explaining to the user everything there is to know to navigate within it. It then gives a name to the Call to Action , menu labels, meta descriptions and title tags – keywords for any self-respecting SEO expert. But not only that, it also customizes the error pages to make a possible platform bug a little less annoying. It also takes care of creating descriptive texts for each section or product, carefully studied from an SEO perspective to encourage good organic indexing of the site on search engines.
The UX Writer might apparently seem like a Copywriter , but this is not the case. The first is in fact a product-oriented figure , who uses simple words and short texts to guide the user-consumer in navigation. Work closely with programmers and designers to create user-friendly websites . Sometimes he writes the texts before programming, to develop the body of the interface starting from the words. The Copywriter, on the other hand, is a sales-oriented figure . He works closely with marketers, which is why his main mission is to find the right words to sell. He doesn't explain things, he tells stories. Bewitching stories, which enchant users and attract them to a landing page or directly to a website. He searches for persuasive words, chooses his tone of voice based on the target. All to create traffic and then convert it into sales. Both figures are extremely creative: in the drafting of microtexts a more technical approach is preferred, while in the creation of copy for social content you can give more vent to your imagination, without losing sight of the marketing objectives. User Experience The pleasure of being online. 5 useful tips for flawless microcopy Here are some useful tips for approaching UX Writing in the best way. 1. Simple words and short sentences