Post by account_disabled on Mar 5, 2024 8:58:11 GMT
A clear archetypal identity – not just for the product but for the company – serves as a strange attractor that allows an orderly pattern to emerge even in chaotic conditions. Mark M. “The hero and the Outlaw: building extraordinary brands through the power of archetypes Are you a lover or a rebel? Perhaps a hero… what is evident is that each of us has a unique and distinctive personality ! Likewise, in a branding strategy it is essential to identify a personality that allows you to distinguish your brand from the competition and position it correctly in the minds of your consumers. Archetypes are born in psychology In fact, Carl Gustav Jung , in the book "The archetypes of the collective unconscious" was the first to give a definition of archetypal images, i.e.
those models that are shared by the human race as a whole: […] forms or images of collective nature that are found throughout the Earth as generators of myths and, at the same time, individual products of the unconscious. Dr. Carl Jung These psychological Belgium Phone Number facets were subsequently reused in marketing and - in particular - in branding to tell stories and meet the real needs of customers and potential customers. Each brand should first acquire self-awareness and subsequently bring out its own personality and archetypal history in a coherent and strategic way. In fact, to build an effective brand identity, it is essential to get in touch with the emotions of our audience.
12 archetypes of Jungian psychology have been identified which are defined by the psychologist himself as activators of emotions and in turn divided into four fundamental human emotions: stability, independence, change and belonging. Obviously many archetypes contribute to forming our personality, but only one stands out compared to the others. Archetypes 12 Jung Guardian Angel (The caregiver) The archetype of the Guardian Angel is present in all those brands that care about others and make caring for people and the world their reason for existing. They have empathy as an essential quality because they try to see and feel things from their customers' point of view and not just their own; listening because they know how to listen and understand the needs of others and coherence, because they are reliable brands that respect their own conditions. Examples: Pampers Volvo Johnson and Johnson
those models that are shared by the human race as a whole: […] forms or images of collective nature that are found throughout the Earth as generators of myths and, at the same time, individual products of the unconscious. Dr. Carl Jung These psychological Belgium Phone Number facets were subsequently reused in marketing and - in particular - in branding to tell stories and meet the real needs of customers and potential customers. Each brand should first acquire self-awareness and subsequently bring out its own personality and archetypal history in a coherent and strategic way. In fact, to build an effective brand identity, it is essential to get in touch with the emotions of our audience.
12 archetypes of Jungian psychology have been identified which are defined by the psychologist himself as activators of emotions and in turn divided into four fundamental human emotions: stability, independence, change and belonging. Obviously many archetypes contribute to forming our personality, but only one stands out compared to the others. Archetypes 12 Jung Guardian Angel (The caregiver) The archetype of the Guardian Angel is present in all those brands that care about others and make caring for people and the world their reason for existing. They have empathy as an essential quality because they try to see and feel things from their customers' point of view and not just their own; listening because they know how to listen and understand the needs of others and coherence, because they are reliable brands that respect their own conditions. Examples: Pampers Volvo Johnson and Johnson