Post by rabia373 on Mar 10, 2024 5:54:06 GMT
If there's one word you always read around here, it's strategy. Yes, because everything you do in the digital universe requires study and planning . No content should be produced or posted by chance if you have clear objectives. This is a waste of time, and time is money. Therefore, just as you need to know the type of content most suitable for the audience you are trying to reach, you must also know the most common mistakes in producing online content to avoid them. In this article, we will bring five examples of situations that you need to avoid when producing content for your social networks . And content is understood here as a broad theme, which involves both the textual part and the layout and images. Let's go. Making random posts, without frequency and without context We already mentioned at the beginning of this article that one of the keywords in digital marketing is strategy. Well, then you must build all your content production in an orderly, thoughtful and structured way . Everything must be defined within a strategic marketing plan , with pre-determined goals and objectives. Therefore, one of the most common mistakes in producing online content is precisely not thinking about the purpose of that post, what you intend with it.
In addition, you also need to study how the social network works, how your audience interacts best with you, and the best time to publish . Understanding the algorithm is essential to put together an efficient publication plan. And, of course, it is essential to have a frequency to post on social media. You don't need to post every day, but you need to be consistent with your posts. Oth erwise, the algo Whatsapp Number List rithm will understand that you do not produce updated content. Republish content on all channels, without adapting the language This is a very important tip for anyone looking for engagement on social media. You need to associate two aspects, so as not to make mistakes when producing online content. Firstly, you need to build the brand's tone of voice , to communicate with your audience. Then, you must adapt the language of this content to each of the social networks on which you will post. In other words, the ideal is not to reproduce the same Instagram post , for example, on Facebook and LinkedIn . This happens because each channel has its own language, it has its specific audience . And if you seek to build a solid and faithful relationship with this audience, it is essential to speak their language. There's no point in creating wonderful content and posting it on the wrong channel.
Therefore, whenever possible, make necessary adaptations to texts published on different social networks. Forgetting to use mental triggers in your posts Mental triggers are content production strategies capable of provoking an unconscious and immediate action in the reader . Think about how many times you saw an unbeatable offer on a product and ended up buying it automatically, because the ad indicated that they were the last units or that the discount was only for the first purchases, for example? Therefore, we say that mental triggers act on an emotional level, to awaken desire. There are countless of them, we even have an article indicating mental triggers for sales and marketing . But to make a good application of mental triggers, you must master them. Therefore, study them, experiment on social media. Understand which triggers provoke the most actions from your audience . Sometimes you have an excellent offer for your audience, but you can't awaken their desire to take advantage of it. Invest in mental triggers, as they could be the solution to one of your mistakes when producing online content. Creating stories with poor structure and that don't make sense Stories are textual constructions that create connection and awaken feelings.
In addition, you also need to study how the social network works, how your audience interacts best with you, and the best time to publish . Understanding the algorithm is essential to put together an efficient publication plan. And, of course, it is essential to have a frequency to post on social media. You don't need to post every day, but you need to be consistent with your posts. Oth erwise, the algo Whatsapp Number List rithm will understand that you do not produce updated content. Republish content on all channels, without adapting the language This is a very important tip for anyone looking for engagement on social media. You need to associate two aspects, so as not to make mistakes when producing online content. Firstly, you need to build the brand's tone of voice , to communicate with your audience. Then, you must adapt the language of this content to each of the social networks on which you will post. In other words, the ideal is not to reproduce the same Instagram post , for example, on Facebook and LinkedIn . This happens because each channel has its own language, it has its specific audience . And if you seek to build a solid and faithful relationship with this audience, it is essential to speak their language. There's no point in creating wonderful content and posting it on the wrong channel.
Therefore, whenever possible, make necessary adaptations to texts published on different social networks. Forgetting to use mental triggers in your posts Mental triggers are content production strategies capable of provoking an unconscious and immediate action in the reader . Think about how many times you saw an unbeatable offer on a product and ended up buying it automatically, because the ad indicated that they were the last units or that the discount was only for the first purchases, for example? Therefore, we say that mental triggers act on an emotional level, to awaken desire. There are countless of them, we even have an article indicating mental triggers for sales and marketing . But to make a good application of mental triggers, you must master them. Therefore, study them, experiment on social media. Understand which triggers provoke the most actions from your audience . Sometimes you have an excellent offer for your audience, but you can't awaken their desire to take advantage of it. Invest in mental triggers, as they could be the solution to one of your mistakes when producing online content. Creating stories with poor structure and that don't make sense Stories are textual constructions that create connection and awaken feelings.