Post by rajupramanik7755 on May 19, 2024 3:45:56 GMT
They require not only quality, but also other factors such as experience, emotions,... when using products and services. Three-quarters of Gen Z value sustainability more than brand when making purchases. They tend to care about and love environmentally friendly products. 73% of Gen Z consumers are willing to pay 10% more for sustainable products (according to Bloomberg research) 3. Compare Gen Z with Gen X and Gen Y? 3.1. Product search source For Gen X, advertising on television and shopping directly at stores are more popular with them. Gen Z Gen Z generation tends to use Youtube, Instagram and Tiktok more. They not only use social networks to communicate with friends and relatives, but they also use it for entertainment and shopping. Gen Z 3.2. Product purchase channel All generations prefer to buy products in person in stores, but this preference declines significantly with age.
Buying through online retailers such as Shopee, Amazon, etc. and directly from the UK Email List company's website is also very popular. Gen Z, Gen Y and Gen X are most interested in purchasing via social media and from a company's mobile app . 3.3. Purchasing motivation When making purchasing decisions, all generations are highly influenced by price, quality, and product reviews. Additionally, a small group of Gen Z users have a strong interest in whether the businesses they buy from donate to charities or not? Companies that care about social issues such as racism, climate change, the LGBT community, etc. will receive more attention from generations. 4. How to approach gen Z? 4.1. Promote social media Gen Z is closely associated with the development of technology, just through a few media channels or social networks, you can reach them. More than 50% of Gen Z collect information from social networks and spend more than 5 hours a day accessing these platforms.
Currently, there are many different social networking platforms, but not all platforms are equally effective. According to a Gen Z research survey in Vietnam, Quarter I, 2023: Nearly half of Gen Z have found Facebook to be a must-have app. Next is Youtube (18%), Zalo (17%), Tiktok (7%), Instagram (7%),…. Gen Z 4.2. Developed on Youtube platform For Gen Z, most of their purpose when using technology products is for entertainment. When watching entertainment videos, Youtube is the platform favored by Gen Z, about half of Gen Z regularly use Youtube to watch videos. In addition, we can connect with YouTube channels specializing in product reviews so that they can experience the brand's products and services, increasing brand recognition and reputation. Gen Z Read more: Tips for creating content from scratch & Trends in 2023 4.3. Promote authenticity in transmitted information Every day, we have to receive a huge amount of information.
Buying through online retailers such as Shopee, Amazon, etc. and directly from the UK Email List company's website is also very popular. Gen Z, Gen Y and Gen X are most interested in purchasing via social media and from a company's mobile app . 3.3. Purchasing motivation When making purchasing decisions, all generations are highly influenced by price, quality, and product reviews. Additionally, a small group of Gen Z users have a strong interest in whether the businesses they buy from donate to charities or not? Companies that care about social issues such as racism, climate change, the LGBT community, etc. will receive more attention from generations. 4. How to approach gen Z? 4.1. Promote social media Gen Z is closely associated with the development of technology, just through a few media channels or social networks, you can reach them. More than 50% of Gen Z collect information from social networks and spend more than 5 hours a day accessing these platforms.
Currently, there are many different social networking platforms, but not all platforms are equally effective. According to a Gen Z research survey in Vietnam, Quarter I, 2023: Nearly half of Gen Z have found Facebook to be a must-have app. Next is Youtube (18%), Zalo (17%), Tiktok (7%), Instagram (7%),…. Gen Z 4.2. Developed on Youtube platform For Gen Z, most of their purpose when using technology products is for entertainment. When watching entertainment videos, Youtube is the platform favored by Gen Z, about half of Gen Z regularly use Youtube to watch videos. In addition, we can connect with YouTube channels specializing in product reviews so that they can experience the brand's products and services, increasing brand recognition and reputation. Gen Z Read more: Tips for creating content from scratch & Trends in 2023 4.3. Promote authenticity in transmitted information Every day, we have to receive a huge amount of information.