Post by monirul44 on May 19, 2024 11:02:44 GMT
From a commercial perspective, several marketing practitioners talk about Xiaohongshu again. 1. The “planting” of marketing has shifted to 2023. From the perspective of the overall marketing trend, as consumer categories become deeper and deeper, and consumers become more specialized and sophisticated, the focus of brand companies also needs to be lengthened. ——In the past, we could focus on investing in the sales side and pursuing sales growth and maximizing market share. Today, we need to focus on high quality of all elements throughout.
The entire life cycle of Guadeloupe Email List products and brands; in the past, we could focus on specific links of 5A consumer behavior and defeat them one by one. , today we may need to take a longer perspective, starting from the user's perspective, and focusing on the customer's lifetime value management; in the past, we emphasized the integration of product and effect, and a marketing campaign should best achieve a win-win situation in terms of brand value and effect; today, it is even more necessary Product-effect synergy allows brand promotion to achieve brand-level communication and effect advertising to achieve sales and purchase conversions. The two aspects of content are synergized in the "grass planting" field, bringing more accurate and in-depth marketing effects to enterprises.
I have been doing interaction design for 10 years, why did I transfer to product manager? After actually changing jobs, I found that many jobs were beyond my imagination. The job of a product manager is indeed complex. In theory, the work of a product manager includes all aspects of the product, from market research, user research, data analysis... View details > If we talk about "marketing" before, it refers to the links built around the product in the enterprise. relationship with all the previous links; so now, when everyone is talking about the high-quality "operation" of enterprises, "marketing" has become a new enterprise driver.
The entire life cycle of Guadeloupe Email List products and brands; in the past, we could focus on specific links of 5A consumer behavior and defeat them one by one. , today we may need to take a longer perspective, starting from the user's perspective, and focusing on the customer's lifetime value management; in the past, we emphasized the integration of product and effect, and a marketing campaign should best achieve a win-win situation in terms of brand value and effect; today, it is even more necessary Product-effect synergy allows brand promotion to achieve brand-level communication and effect advertising to achieve sales and purchase conversions. The two aspects of content are synergized in the "grass planting" field, bringing more accurate and in-depth marketing effects to enterprises.
I have been doing interaction design for 10 years, why did I transfer to product manager? After actually changing jobs, I found that many jobs were beyond my imagination. The job of a product manager is indeed complex. In theory, the work of a product manager includes all aspects of the product, from market research, user research, data analysis... View details > If we talk about "marketing" before, it refers to the links built around the product in the enterprise. relationship with all the previous links; so now, when everyone is talking about the high-quality "operation" of enterprises, "marketing" has become a new enterprise driver.