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Post by account_disabled on Oct 21, 2023 8:09:24 GMT
Marketing Automation allowed you to move from standard campaigns and weekly newsletters to countless campaigns per day. This happened because you had better data control and the ability to automate campaigns. Now we need to continue this across all channels and in real time. It is no longer enough to send messages to your customers via the most popular channel. You want to know everything about them so that you can send them the right message at the right time, through the right channel Check out our omnichannel marketing offer is king Thanks to CDP, you can now phone number list achieve what everyone agrees is key: full-scale personalization . large-scale personalization Many companies believe that Marketing Automation allows them to do a lot, use something like dynamic content in e-mail. Well, now we're taking it to a whole new level. Your email (and all other channels) should be as close to a 1:1 experience as possible. You know so much about the person you're communicating with that it's almost a crime (in a marketing sense!) not to make that communication entirely personalized. Why do you see products you are not interested in? Why is there a link to the business Facebook account if you are already signed up? It's time to personalize the entire communication journey at scale, track what they see on your website and embed it in every other interaction.
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